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#1 16-04-2018 03:36:58

Date d'inscription: 20-07-2017
Messages: 164

e West and Pharrell.This may seem like a good idea from the outsid

Adidas' sustainable footwear initiative is growing legs.The company revealed in March that is has Adidas ZX 750 Mujer made and sold more than one million pairs of its shoes made from ocean plastic. These shoes use a yarn developed by Parley that turns the ocean plastic into a polymer that can used to construct knitted footwear.Looking at the shoes, they are nearly indistinguishable from a Nike Roshe Run Damen normal pair of Adidas shoes, but the hidden benefits of how they're made could have lasting implications on the future of footwear.One million shoes is obviously not very many compared to the millions and millions the company sells on a yearly basis, and the company has been Nike Free 5.0 Femme selling the Parley partnership shoes for almost two years now. Still, one million is not a small number, and indicates that the demand is material.Adidas started its partnership with Parley in 2016 with a limited run, but drastically doubled down on it in 2017 with a full collection.Each Nike Free Run 2.0 Damen shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining, and sock liner covers.Adidas isn't the only one that is doubling down on sustainability. The comfort-focused Allbirds, known for their sneakers made from wool, just released a shoe made from eucalyptus tree fiber. The company boasts that this new material is a rethinking of what material can be made from shoes, and is much more sustainable than traditional methods.Both of Allbirds collections, in fact, are made from Nike Air Max Zero Damen predominantly naturally occurring materials. Allbirds' has seen some success too, and revealed that they've sold one million pairs so far of their wool shoes.

Much of its collections are leather or petroleum based-knits, but a new shoe material it developed recycled leather fiber.Called Adidas NMD Womens Flyleather, it bonds together left over pieces of hide forming a new material. This reduces waste in Nike's own processes, and makes it creating its traditional leather product more sustainable as well.Nike says it's the company's "lowest carbon-footprint leather material ever," but still feels like perfect premium leather.Sustainable footwear has many obvious benefits. It's a recycling initiative which the company can use to boast about its green eco-friendly efforts, as well as a way to cut down waste.But it's also a big bet that this is how Nike Air Zoom Pegasus 35 Femme all companies will be making shoes in the future when the traditional petroleum-heavy methods become far too costly. It's a glimpse at a sustainable future, where sneakers made from ocean plastic won't just be limited to special collections.I’ve only seen Drake wear Adidas sneakers Nike Air Max 90 Donne one time, and it was part of his costume for a minor role in Anchor Man 2: The Legend Continues.  I’m not the person to say that you need to wear a certain brand to be cool. Do what you like. But when rumors emerged that Drake was allegedly leaving Jordan Brand to jump ship to Adidas, I had my concerns.I’ve been a critic of what Drake’s done with Jordan Brand. The deal has been complicated, the sneakers have taken forever to release, and they all look like OVO merch, rather than creative projects that reflect the personality of the biggest rapper in Nike Cortez Femme the world right now.

All of this matters because word on the street is that Drake, allegedly, is unhappy with his Jordan deal and looking to switch brand allegiances and go to Adidas, which is already home to Kanye West and Pharrell.This may seem like a good idea from the outside, Nike Air Max 97 Femme but how is Drake supposed to develop more of his own sneaker identity on a brand where he’s just another face in the crowd? He also doesn’t have an organic story to tell through Adidas product and that’s an issue.Drake himself has slightly hinted at the prospect of himself signing to Adidas by wearing a pair of Yeezy boots, although they're independently made by Kanye West and not Adidas. He's even gone as far in the past to photoshop an Adidas logo off a Juventus shirt he was wearing.Do I expect celebrities who get signed to Adidas to know the difference Nike Air Force 1 Damen between a Tobacco and a Spezial Handball, or know what the original purpose of Dellinger Web technology was? No. It would be pretty fucking cool if they did. But there is some sort of expectation that pitchmen are going to be authentic. They should be someone who would be Adidas NMD Mujer wearing the product regardless whether money was involved, or someone who wasn’t just leveraging the brand to meet their own end goal (which it appears Drake is doing if he leaves Jordan).

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