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#1 13-04-2018 03:48:27

yaya2017
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Date d'inscription: 20-07-2017
Messages: 129

Ore."They're still in growth mode," said Yu-Ming Wu, publish

For February's NBA All-Star Weekend in Los Angeles, Adidas rented space at 747 Warehouse St. Over the course of two days, tens of thousands of people wandered through the venue - which had a full-sized basketball court, a pop-up design studio, food stations and a "sneaker pickup" point. Sponsored stars also stopped by, including the Houston Rockets' James Harden and Kanye West, who gave an impromptu concert."Fifteen Nike Air Max 97 Femme or 20 hip-hop bands and athletes and basketball. . . . It was a celebration," said Mark King, president of Adidas North America. The company also released Nike Air Max 97 Donne a dozen new shoe models - from all-white high-tops to orange runners.Adidas has cause to celebrate. Since Mr King took over in 2014, the company has more than Adidas Superstar Herr doubled its North American market share, and its stock has nearly quadrupled globally. Even a pay-to-play college basketball scandal, which could send one of the company's former executives to prison, has done little to slow Adidas' momentum.On March 14, Adidas Nike Air Presto Damen released its 2017 annual report showing that North American revenue grew 27 per cent. That's compared with 3 per cent growth for Nike in 2017 and Adidas' 2013 increase of just 2 per cent. Industry experts said the company's sudden growth spurt is a story of technology, Nike Air Max Thea Dam celebrity and a healthy dose of luck.Starting in the 1920s, brothers Adolf and Rudolf Dassler made shoes together in the small German town of Herzogenaurach. In 1948, they had a falling out - with Rudolf starting what would become Puma and Adolf founding Adidas.

In 1954, the German national team won the World Cup Adidas ZX Flux Donne wearing Adidas cleats - complete with screw-in studs and a lightweight build - and the brand took off. The European company also saw some success in the American market. By 1984, Adidas was the front-runner to sign a highly touted NBA draft pick named Nike Air Max Classic BW Donne Michael Jordan.Instead, Nike swooped in and made a now-famous deal that propelled it to the top of what has since been dubbed the "sneaker wars." Adidas has been stuck in second (or worse) for decades.Part of Adidas' problem, industry analysts said, is that it was designing for a European audience, not an American  one. "Sometimes the shoes that worked in Europe worked here," said Matt Powell of NPD Group, a market research company. "And sometimes they didn't." By the 2010s, as its market share dwindled and stock prices stalled, Adidas decided it was time for a change. Beginning in 2014, the company looked west.Aside from bringing in Mr King as the North American president, its gamble involved moving some 200 top employees from Germany to the United States - including lead designer Paul Gaudio - and investing millions in the American Nike Free Run 3.0 Damen market. The company also launched a shoe design hub in Brooklyn and a robotic "speedfactory" in Atlanta and has plans to expand its North American headquarters in Portland, Ore."They're still in growth mode," said Yu-Ming Wu, publisher of Sneaker News, a website that covers the shoe industry. "

Last I heard, they had employees sitting in hallways." The expansion Nike Air Pegasus 89 Femme Homme has taken many by surprise. When Adidas overtook Jordan Brand, a subsidiary of Nike, for second in sports footwear sales in the fall, Mr Powell tweeted, "This is an achievement I never thought I would see in my lifetime." Even Mr King said the magnitude was a bit unexpected. "I'm a dreamer. I had high hopes," he said. "(But) I didn't know all this was going to happen." That growth can be linked in part to Adidas' introduction of its Boost midsole technology in 2013. Nike Air Max 2017 Femme Designed in conjunction with German chemical company BASF, Boost is squishy foam cushioning that is layered into the shoe to increase comfort and energy transfer. Boost has since been integrated across Adidas' products, from lifestyle to running shoes. John Horan, founder of Sporting Goods Intelligence, an industry analysis firm, calls the technology "comfortable as hell." But at first, sales were sluggish."Boost checks the boxes from an innovation standpoint," Mr Nike Free 5.0 Femme Gaudio said. "You just need to let (consumers) know it's out there and why they should care." To do that, Adidas took out its checkbook and went looking for talent.Since 2014, Adidas has quadrupled its presence among Major League Baseball players (signing Xander Bogaerts of the Boston Red Sox, among others) and doubled its NFL roster (King said two-time league MVP Aaron Nike Air Max 90 Dam Rodgers of the Green Bay Packers, a longtime friend, actually asked to join Adidas). "I want that deal."

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